Selling Your Home on Your Own?

Sell It Yourself: FSBO Success Kit

If you're planning to sell your home on your own, you're in the right place. Created by Salt Lake City's #1 Real Estate Team to Help You Succeed—With or Without an Agent

The Sell It Yourself: FSBO Success Kit was built by a team that’s sold 500+ homes across Utah—and it’s yours, free.

No pressure. No sales pitch. Just proven tools from AB Moreno and Utah’s #1 real estate team, The Stern Team.

The Smartest Way to Sell Without a Realtor

Take the Guesswork Out of Selling

We get it. You want to sell your home on your own and keep more of your hard-earned equity.

Selling your home on your own doesn’t have to mean doing it alone. With the Sell It Yourself: FSBO Success Kit, you get the exact tools our team uses to close HUNDREDS of homes in Utah—now in your hands, 100% free.

Here’s what’s inside:

A proven step-by-step marketing plan
A listing photo guide so buyers stop scrolling
An agent comparison chart for smarter decisions
A seller tips book with our winning strategies
Editable templates and materials to present your home like a pro

Download Toolkit

How to Sell Your Home on Your Own—Successfully

Selling Your Home on Your Own Successfully

From pricing and marketing to paperwork and negotiation, the FSBO Success Kit shows you the best way to sell a home on your own—while keeping a top Utah team in your corner if you need backup.

Our FSBO Success Kit gives you the tools, strategies, and expert guidance used to sell over 500+ homes—so you can confidently sell your home on your own in Salt Lake City without second-guessing.

Step-by-Step Guidance

No guesswork, no stress. Follow a clear process—from pricing and prep to showings and offers—built from 500+ successful home sales.

Pro-Level Marketing

Make your home stand out online. Use our proven marketing plan, social media checklist, and photo guide to attract serious buyers and build buzz.

You stay in control

If you ever want full-service help, AB Moreno and The Stern Team will step in and finish the job—for just 1% commission.

Overpricing Is the #1 FSBO Mistake—We Can Help You Avoid It

Overpricing your home—even by just 5%—can push away buyers, increase time on market, and cost you thousands in price reductions or lowball offers.

It’s easy to assume your home is worth more than it is. But pricing too high without professional guidance leads to:

Less interest
Longer time on market
Lower offers
And frustrated sellers

AB Moreno delivers accurate, trusted pricing powered by Quantarium, ATTOM, and CoreLogic—the same platforms trusted by mortgage lenders and hedge funds.

This isn’t guesswork. It’s real-time market intelligence, customized for your home.

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Why Trust AB Moreno & The Stern Team to Help You Sell Your Own Home

Numbers That Back It Up

We didn’t just create a guide on how to sell a home on your own—we built it from the systems that helped us close over $100M in real estate across Utah.

The FSBO Success Kit is powered by years of real estate experience and a 99% client satisfaction rate—so you can avoid the common FSBO pitfalls and sell smarter from the start.

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Isn’t Always as Simple as It Seems to

Sell Your Home on Your Own

You've probably searched how to sell your home on your own—and maybe even listed it already.. So yes, you can sell your home on your own—but it often comes with hidden costs:

Homes priced too high sit for weeks (or months)
Buyer negotiations fall apart without experience
Missing documents lead to costly delays or legal issues
And many FSBOs end up hiring an agent after losing time and equity

AB Moreno has sold 500+ homes across Utah and was awarded Keller Williams Rookie of the Year for a reason—he gets results, and he does it with honesty, hustle, and heart.

If you’ve reached the point where you’re asking, “Should I keep trying to sell my home on my own?”—let AB help you decide what’s next.

This doesn’t have to be hard.

It just has to be done right.

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More Eyes, Better Offers

Selling your home on your own? You’re likely missing out on serious buyers. AB’s proven marketing strategy gives your home massive visibility across Zillow, MLS, social media, and more—so you don’t just get offers, you get the right ones.

You’ve Tried It Your Way

You’ve researched how to sell a home on your own, maybe even listed it. Now it’s time to get it done right—with AB’s expert process and market insights.

Less Stress, More Net

Selling your home without a realtor might sound like a money-saver, but it often costs more in the long run. AB offers a 1% listing rate—so you keep more of your equity and get full-service results.

In the words of our clients

Success Stories

"The process was smooth and easy. Eric gave great advice and we were happy with the services provided. The photos and online listing were excellent!"

"Josh Mondale is the best real estate agent with The Stern Team! Thanks to his great work we were able to sell our home and move into the home we’ve been dreaming of. He was able to connect us with a great team of people that we also loved working wit…

"Cyndy is awesome! ⭐️⭐️⭐️⭐️🌟 She’s super easy to work with and really cares about the people she helps. She seems to know everyone in the business, which gives her such an advantage. Always quick to respond and makes the whole process feel a lot less …

"I couldn’t speak more highly of my experience with working with Stephanie Grable. She was such a great resource for myself as a first-time buyer and helped explain the process, give advice, and provide referrals for every step. She helped point out t…

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Schedule to Talk with AB to

Sell Without the Stress

Whether your FSBO is already listed or you're still exploring options, AB Moreno will help you clarify the best next move for your home—and your goals.

Free FSBO Strategy Call